About Carous
Digital infrastructure for UK car dealers.
Carous Limitedbuilds the websites, dashboards, lead-capture and stock-management tools that independent dealers need to compete — seamlessly integrated with Auto Trader, the UK's leading car marketplace.
Why we exist
Most independent UK dealers are still stuck with no website at all, or tied to outdated portals that are slow, generic and expensive. Meanwhile buyers do almost all their research online before they ever set foot on a forecourt.
We started Carous to close that gap. We give dealers a modern, fast, mobile-first web presence that syncs with their Auto Trader stock automatically — so their inventory is always accurate, their brand looks the part, and every enquiry is captured and followed up.
From a single-site independent to a growing dealer group, the goal is the same: more visibility, more leads, and less admin — all from tools built around how dealers actually work.
What we stand for
The principles behind everything we build for your dealership.
Dealer-first
We build for small and mid-size independents — the dealers big platforms overcharge and underserve. Your forecourt, your brand, your leads.
Built for the UK
Every site, dashboard and tool is made for how British buyers shop and how UK dealers actually work — mobile-first, fast, and compliant.
Auto Trader connected
Real-time data sync from your dealer portal keeps stock, images, descriptions and pricing indicators on your website always up to date.
Speed as standard
Custom dealer websites go live in as little as 72 hours, so you start capturing enquiries in days — not months.
Risk-free growth
Our AutoSOR consignment programme lets you expand your stock with no upfront cost — sell more cars without the outlay.
Insight-driven
Stats and reports turn your website and stock data into clear numbers, so every decision is backed by what's really happening.
Let's build your dealership's next move
Request a free, no-obligation demo and we'll show you exactly what Carous can do for your forecourt.